AOL, the Internet giant from America (AOL was previously called America Online).
In 2010 AOL’s revenue was US$ 2.417 billion however its net loss was US$783 which was partly due to the purchase of the Huffington Post (a popular online news and celebrity newspaper) which it paid £196 million for.
Some of the jobs will be lost from the web content and web development offices in America. Many jobs are likely to be lost in its overseas offices in India, with a reported 700 positions being lost, although 300 jobs will be transfered to AOL outsourcing partners. The main reason for the loss of jobs is the duplication of work from the AOL web teams and the Huffington Post content teams.
AOL’s CEO Tim Armstrong said that “our strategy remains clear: create high quality content experiences for consumers, at scale”.
Their plan is to use more in house editors and fewer web content freelancers to save money.
AOL is a web content provider and this part of the Internet has recently been hit hard by an update by Google to its search engine ranking methods (in project Panda / the farmer update). Many websites that were receiving a lot of traffic from Google are now receiving much fewer customers each day which has resulted in falling advertising revenues.
Huffington Post was founded by Arianna Huffington who is now one of America’s richest women and a very influential blogger.
Over the last decade subscribers to AOL’s Internet services has fallen sharply due to increased competition in the ISP market. Its client base by around 75%.